Language is the foundation of any great relationship between human beings. From the inner being of a person, a mother communicating to an infant in her womb, the smile of a stranger to another to express admiration. Communication in relationship is only established through understanding the language of the other person and speaking it, no matter the form it takes.…
Writing a book takes time, discipline, Inspiration and dedication to one’s Ideas. The process of writing and publishing a book gets better as you go along and in the end, there is an immense sense of achievement. However, many authors seem to forget about translations. Writing a book and translating it can have amazing benefits for both the author and…
Businesses operating in the travel and tourism industry need to be global. Being able to serve customers from different language backgrounds play an essential role in their success even after covid19. It’s important to reach travelers in their Own language in order to earn their trust. But, how do we know which languages these travelers speak? Travel industry in the…
When your business grows, the need to expand and reach international markets usually comes to mind. It’s always exciting to know that your products or services would be accessible to a potential customer who doesn’t even speak your local language. Well! After all, your services definitely meet their needs, you argue. However, to get the potential client’s attention, speaking his…
In this digital era, the effectiveness of a website in acquiring potential customers is key to the survival of businesses. An increasingly larger proportion of customers visit websites as the first point of call with a business. Getting a website that works for you and not against you is critical when it comes to not only securing a sale, but…
Right approach to winning clients abroad. No Business is on it’s own anymore. Even if a Country-based business limits it’s customer base to within its own borders, major segments of the population speaking a different language could be found. As businesses grow, there is the need to expand beyond national borders. Acquiring multilingual business and/or individual clients and customers therefore…
