Businesses operating in the travel and tourism industry need to be global. Being able to serve customers from different language backgrounds play an essential role in their success even after covid19. It’s important to reach travelers in their Own language in order to earn their trust.
But, how do we know which languages these travelers speak?
Travel industry in the global economy
The travel and tourism sector in the global economy was predicted to take back its shape and strength before covid19, while measures were being put in place by various countries to ensure safety of travelers. In 2019, the contribution of travel and tourism to the world Gross Domestic Product (GDP) rose to 10.4%. This sector provides employment to 1 in 11 people while dropping from 1 in 10 people in 2020.
Source: World Travel & Tourism Council
Even after covid19, the travel and tourism industry has been predicted to grow rapidly despite the economic and political challenges.
Where do travelers come from?
The World Tourism Organization (UNWTO) is an international organization that promotes tourism and publishes reports highlighting its contribution to the global economy. The World Tourism Barometer is a regular publication monitoring the evolution of tourism.
Reports for 2019 confirmed the growth of the tourism industry, that is, international tourist arrivals grew by 6% compared to the same period last year.
The most interesting part of tourism is to know the various parts of the world tourists are coming from. This assists in determining the various languages of tourists and also ensures proper planning.
China is the leading outbound tourism market since 2012 with continuous growth in tourism expenditure. In 2024, the number of Chinese travelers is expected to increase to 300 million.
The second largest market is the United States. In Europe, four countries featured in the top ten in terms of tourism spending are; Germany, The United Kingdom, France and Italy.
Top languages for tourism translation
Let’s now take a look at the languages spoken “at home” in order to find which languages are most often spoken to make travelers feel “at home” while requesting for services:
Chinese
English
Spanish
German
French
Italian
Russian is another language to consider. The spending power of Russian tourists has strengthened.
Organizing a successful trip is not an easy task at all. It involves hotel bookings, flights, tours, documentation, etc. Travel arrangements are important and visitors to your website have to trust your services to be confident that their experience in a foreign country will be pleasant. They want to make sure that they will receive all the assistance they need, which is why they will always prefer all information and advertising materials to be clearly and easily accessible in their native language.
You may own a travel agency or a hotel, you may publish travel guides, have a website with travel journals, offer brochures or maybe provide legal assistance to travelers. No matter what services you provide, tourism is one of the most globalized markets that benefits incredibly from the additional exposure offered by professionally translated content. In order to achieve this, one needs the right translation agencies or individuals in order to satisfy customers. Polyglot Translation Services offers you the right opportunity to reach your customers.
Polyglot Translation Services is a leading translation service provider that works with the best native professional translators and offers translations in more than 35+ languages. We are experts at localizing mobile apps (including iOS and Android) and websites. You are welcome to write to us at [email protected].
