In this digital era, the effectiveness of a website in acquiring potential customers is key to the survival of businesses. An increasingly larger proportion of customers visit websites as the first point of call with a business. Getting a website that works for you and not against you is critical when it comes to not only securing a sale, but also developing a high degree of brand loyalty and building a longstanding relationship with customers.
Providing a website and its content in a language spoken by clients is important especially when we consider that 88% of customers are likely not to return to a site after a bad experience. A multi-language website therefore has the potential of transforming businesses by giving it a competitive advantage in an area of interest. In this article, we’re going to take a closer look at exactly why a multilingual website is a must for businesses.
What are the benefits of a Multi-language website?
- English is not the Preferred language
75% of internet users speak other languages including Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German, French or Malay..
Having a multilingual website opens up your business proposition to new client segments that were previously out of reach thus helping to improve sales and profits.
- Increased Sales and profits
According to the Common Sense Advisory in 2020, 76% of the internet users are more likely to buy products if the information is in their native language. Creating a multilingual website will prevent potential clients from leaving a website thereby making them more likely to become future customers..
- Boost consumer confidence in your products
When a website is in a user’s native language, it boosts his/her confidence in a product. This is because they feel more familiar with the content hence building an instant connection. Just like an attractive and user friendly website proves to customers that they are cared for.
- Improve your Search Result Ranking
A multilingual website creates an SEO (Search Engine Optimization) friendly website.
It’s important to Translate not only website contents but keywords as well including metadata and URLS.
Once done, the website will be structured in a way that is easily scannable for search engine bots giving a higher ranking on the result pages!
The higher up on search engine pages website pages rank, the more likely customers see, this in turn has an impact on sales and profits
- Gain you a Competitive Edge
According to a survey in 2020 conducted by the European Commission, 90% of Europeans visit a website in their native language. 42% of them do not buy the products if the language is different from their mother tongue. Now that said and done, a multilingual website keeps one ahead of others.
Having a multilingual website increases global customer base and makes businesses grow.
How can I make my site multilingual?
One of the major roadblocks for businesses when it comes to making a multilingual site is the supposed complexity and difficulty of such projects. In most instances, they’d be right to say that achieving a multilingual site isn’t always a walk in the park.
However, with Polyglot Translations Services you can have your multilingual website up and running by just Hiring Us!
Your Website contents will be translated and Localized to your customers liking.
3 Comments
Miki Williams
Thank you for your amazing translation job! My daily tasks became so much easier, and I can completely rely on your help!
Martin Moore
Great story! Would love to hear more about Spanish classes
Cindy Jefferson
Please contact us for more info about our Spanish Course!
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